Industry News

High enthusiasm for outdoor leisure product consumption

2026-03-16

With the improvement of the epidemic prevention situation and the rise in temperature, people who have been stranded for a long time have reignited their enthusiasm for going out and playing. The reporter visited some outdoor equipment business places in our city and learned that the sales of outdoor equipment such as tents, picnic mats, folding tables, etc. increased significantly in June.

In order to stimulate consumption, outdoor equipment operators closely monitor the market's "barometer", change their order taking methods in a timely manner, and strengthen "online" operations. In the early stages of the epidemic, we made timely predictions and adjustments. The order receiving mode is mainly online, and sales are increased through online shopping malls and live broadcasts. For example, at home, online sales of sports equipment suitable for home fitness such as elliptical machines and dumbbells are very good. After returning to work, they display and make corresponding adjustments in store, highlight children's needs and family consumption, cooperate with different industries, and develop together with some children's training institutions. "Gao Yunlong said that the popularity of outdoor activities has driven the sales of outdoor products such as folding tables, hiking poles, tents, sleeping bags, etc. The sales of six stores in Changchun and the two festivals of June 1 and Loong Boat Festival have exceeded that of last year. In the second half of the year, stores will upgrade and carry out more offline experiential activities.

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